SATURDAY NIGHT TAKEAWAY

Client

Virgin Holidays

Category

Digital Design | Visual Identity

Date

2017

Saturday Night Takeaway is a British television variety show that attracts a weekly audience of just under 8 million viewers. Disney and Virgin Holidays paired up and featured weekly on the 2017 series boasting one of the biggest ever giveaways in the show’s history.

I was solely responsible for the creation of the duel branding for this partnership for use across both businesses’ social channels, websites and TV plasmas.

Working with ITV, Walt Disney World Resort Florida and Virgin Holidays brand guidelines was no easy feat, but the work you see here contributed to achieve the highest ever social media engagement for a Virgin Holiday’s campaign.